Helping you thrive in a rapidly evolving, digital world.

Our team of strategists, designers and product specialists help startups and large enterprises activate their digital vision. We design exceptional products and services, provide new methodologies, and ensure your teams have the tools to execute at scale.

Activate your digital transformation journey with 17seconds.

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What we do.

We lead, design, train and collaborate with you to activate and accelerate your digital journey.

Experience Design

Products, Services & Websites

New Product Creation

Prototypes, Pilots & MVPs

Frameworks & Systems

Design Systems & Training
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How we work.

Our process is active and collaborative. We design transformative experiences, but we also conduct workshops. Train the trainers. Pilot projects with your teams. Help you build an innovation practice. Our goal is to instill your company with the skills, tools, and boldness to transform itself. We create exceptional product and service experiences and help you to build the internal muscle to do it yourself at scale.

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Who we are.

An experienced team of design and transformation leaders, we have been creating exceptional product and service experiences that offer real solutions to complex business problems for over 20 years.

Prior to founding 17seconds, our leadership team led Spring Studio, a leading San Francisco-based strategy and design agency acquired by BBVA, a global bank with 75 million customers in over 30 countries, in 2015 to support their digital transformation.

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Case Study


We help great companies thrive in an evolving, digital world. We believe that in the face of evolution great people grow, great leaders lead and great companies thrive. Rogers Communications is one of the great companies that is growing stronger every day in the face of evolution.

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Our experience is your advantage.

We’ve had the good fortune to partner with many great companies. As 17seconds, we look forward to partnering with you.

“17 seconds of pure thought is the ignition point of manifesting. If you hold a thought for 17 seconds, you set in motion that manifestation.”
Abraham Hicks