What we do

Experience Design

New Product Creation

Frameworks & Systems

Experience Design

Products, Services and Websites

We employ a customer-led approach, with intelligent use of data and technology to transform existing product and service experiences that will move the needle for your organization and its’ customers.

Research & Insights

Your transformation journey needs direction. We uncover galvanizing insights to guide your path, by analyzing relevant trends and forecasts, competitive and comparative positioning, and qualitative customer research.

Customer Experience Strategy

We help you create a vision of your customers’ end-to-end experience, define core principles to drive that vision, and provide a framework for designing experiences that make your vision real. We also help you evangelize and execute your customer experience strategy.

User Experience Design

From concept through execution we can provide all of the design services you need to produce a world-class product, service or website.

New Product Creation

Prototypes, Pilots and MVPs

We collaborate with your teams to effectively explore new product, service and venture opportunities, experiment with potential new capabilities and offerings, and pilot faster, more efficient processes, for bringing new products and services to market.


We can help your team in their initial phases of developing a clear concept for your new product or service. We can help explore future threats and opportunities and the implications of future indicators, trends and forces on your business. Using Design Thinking tools and frameworks, we can facilitate the process of defining your new product or service, and help design the learning metrics and KPIs for your initial pilot.


Once you have a concept, we help you quickly produce your Pilot or MVP and take it to market. We help you succeed by co-working with your teams, introducing lean, customer-first methodologies, frameworks and tools in addition to leading the design of a product, service or website. By participating in pilot projects, your teams will learn how to incorporate personas, customer journeys, user research, and more into the product development cycle.

Frameworks & Systems

Design Systems & Training

We employ Design Thinking frameworks and develop Design Systems to optimize many aspects of the ongoing design process, allowing your teams to focus on higher-value, customer-focused activities.

Design System Development

We help build the atomic design assets, system architecture and UI Kit that form the foundation of your Design System. We can also help you choose the right tools for your organization, define all of the design patterns and rules, and roll it out to your team. From standardizing, organizing and optimizing your existing design patterns, to developing a completely new set of patterns, to helping your design and development teams implement and work effectively with a Design System, we’ll get you on the right path forward.

Design Thinking Frameworks and Training

We make sure your teams have the knowledge, skills, and alignment to implement effective Design Thinking tools and frameworks efficiently throughout the product development process. We provide materials, lead workshops and train your trainers to ensure that your teams can incorporate customer journey transformation methodologies into their processes throughout your organization. We can help you design and roll out Design Thinking programs and collaborate with Human Resources to build a comprehensive, enterprise-wide program.

Team and Process Consulting

We provide consulting on many digital transformation-related topics including:

  • Building an effective design team. We can help structure your team, up-skill your team and define roles to be hired.
  • Creating collaborative, effective, customer-focused project/product teams.
  • Engaging support teams, from finance to legal to risk, in your transformation vision, turning them into active advocates.

See what you can create with 17seconds.

contact us